Week 6 EOC: Perform Job Analysis, Write Job Descriptions, and Job Specifications

 Marketing Coordinator

The Marketing Coordinator will be responsible for performing a variety of marketing tasks including research, preparing reports, handling information requests, working with other departments to understand their marketing requests, and interacting with partners to coordinate joint marketing efforts. In addition, the Marketing Coordinator will work with all members of the marketing team to provide the tools, cooperation, and cohesiveness that are needed to maintain a productive working environment. 

"What experience, skills, knowledge, educational, and/or other personal requirements are judged necessary for an incumbent in the position to be successful? job specifications provide this information."

Responsibilities

• Assist in preparing marketing, public relations, and advertising materials
• Compile and scrub pre- and post-event contact lists, newsletter distribution lists, customer lists, etc.
• Traffic all incoming submissions via our website to various departments (Support, Accounting, Sales) for proper follow-up
• Support event activities, including messaging and lead-generating activities; assist in event planning and tradeshow coordination/participation (e.g., booth materials, travel, registration, etc.)
• Coordinate marketing initiatives that promote Shift4 and our product offerings
• Monitor email campaigns, events, advertising, and other marketing efforts; report on them regularly
• Provide research support for events/campaigns, nominations/awards, and other company-related projects such as maintaining up-to-date address information online, competitor news, and industry legislation/regulations, etc.
• Create communication vehicles that clearly explain our positioning and product offerings/benefits
• Analyze trends in customer/prospect feedback collected from the Web site, and suggest marketing projects/programs to address it
• Prepare reports, presentations, memos, letters, financial statements, and other documents, using Microsoft Office applications such as Word, Excel, and PowerPoint
• Communicate professionally in person, in writing, and by telephone or e-mail with people inside and outside of the organization; positively represent the organization and the marketing department

"The increased role, if any, of technology and other means to increase productivity of those working in the positions, and to fulfill the communication needs of the organization, should also be considered as the number of future position incumbents is addressed."  
Requirements

• B.A. in Marketing or a related field (or equivalent experience)
• Experience in a corporate setting, preferably in a technology company/B2B environment
• Having an interest and/or background in technology and/or the payment processing industry is recommended